InformationAI LabsInitiatives
We identify key challenges and opportunities across our markets, and rapidly develop innovative solutions by leveraging technology, partnerships, and internal expertise.
How AI Labs Works
From challenge identification to scaled impact — we move fast, test early, and scale what works.
Identify & Explore
We surface key challenges and opportunities across Informa's markets through stakeholder interviews, data analysis, and trend monitoring.
Build & Test
We rapidly build pilot products and features in real-world settings, testing our hypotheses with real users before committing to full investment.
Validate & Scale
Once a solution is validated, we work with business lines to scale it across relevant markets, creating meaningful impact at enterprise scale.
How we manage demand
Three types of work in AI Labs
Not every initiative is managed the same way. We classify demand into three types — each with its own pace, governance, and measure of success.
Test and Learn
Innovation Demand
Exploratory initiatives that test new ideas, validate hypotheses, and generate learnings quickly — lightweight, time-bound, and experiment-driven.
Success metric
Speed to learning
Examples
T&F Sales Agent
Scale and Optimise
Enhancements
Incremental improvements and extensions to existing products and platforms — prioritised with product and engineering, delivered through the backlog.
Success metric
Speed to value
Examples
MCP, Brand Agent 2.0, Career Coach 2.0
Build and Deploy
Projects
Large-scale, cross-functional initiatives that need formal planning, funding approval, and coordinated delivery across teams.
Success metric
ROI & strategic alignment
Examples
Technomic Factory Integration, CORE
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