Building the future of B2B intelligence
Informa AI Labs identifies key challenges and opportunities across our markets, and rapidly develops innovative solutions by leveraging technology, partnerships, and internal expertise.
What is AI Labs?
Informa AI Labs is the innovation engine within the Informa Group. We exist to identify where AI and advanced technology can create genuine, measurable value for our markets — and to prove it, fast.
We build and test pilot products and features quickly and cost-effectively in real-world settings. We don't build for the sake of building — we build to learn. Every initiative we take on starts with a clear hypothesis, a defined business case, and a commitment to honest evaluation.
Once validated, we plan to scale successful solutions across relevant markets and business lines to drive meaningful impact.
Our mandate
- Identify key challenges and opportunities across Informa's markets
- Leverage AI, technology, and partnerships to build solutions
- Build and test in real-world settings at speed
- Scale what works across business lines
- Create measurable value for our customers, partners, and teams
From Challenge to Scale
Our structured approach ensures every initiative is grounded in real business needs and validated before we commit to scale.
Challenge Identification
We engage deeply with business lines, markets, and customers to identify the highest-value challenges that AI can address.
Discovery & Hypothesis
We research the problem space, map the data landscape, and form a clear hypothesis: if we build X using Y, it will produce Z outcome.
Build & Pilot
We build the smallest possible thing that tests our hypothesis with real users. Speed and learning are our primary goals.
Validate & Scale
We evaluate results honestly. If validated, we build a scaling plan. If not, we document learnings and move on.
How We Work
Technology
We leverage cutting-edge AI and data science — large language models, ML, graph analytics, and more — to build solutions that weren't possible before.
Partnerships
We work with leading AI vendors, startups, and academic institutions to bring best-in-class capabilities to Informa's challenges.
Internal Expertise
We collaborate deeply with Informa's business lines, market experts, and customer teams — because domain knowledge is as important as technical capability.
Want to collaborate?
Have a challenge that AI could solve? We'd love to hear from you.